Licensing For Leverage
You’re Sitting on a Goldmine — It’s Time to Cash In
Imagine turning your knowledge, content, or systems into steady streams of income… without adding more to your to-do list. That’s the power of licensing!
In Licensing for Leverage, you’ll discover exactly how to unlock the hidden value in your intellectual property and create licensing deals that pay you again and again.
If you’re just getting started, this book gives you the roadmap. If you’re already licensing, you’ll learn how to scale it, expand it, and watch your revenue soar.
You’ve built the assets. Now it’s time to make them work for you.
We are here to assist any way we can. We offer low cost introductory
consultations or dive in and help you plan your strategies. Reach out to us directly using the button below.
Escape the Time-for-Money Trap
Break free from trading hours for dollars. This book reveals how to identify valuable intellectual property you already own and transform it into sustainable revenue streams through strategic licensing.
Identify Your Licensable Assets
The Licensing Qualification Framework
Learn how to evaluate which of your business assets have the highest licensing potential using our proven qualification system.
Unique Mechanisms
Identify the proprietary processes, systems, and methodologies that set your business apart from competitors.
Market Demand Evaluation
Discover techniques to assess market appetite for your intellectual property before investing in development.
The Licensing Qualification Framework
Learn how to evaluate which of your business assets have the highest licensing potential using our proven qualification system.
Unique Mechanisms
Identify the proprietary processes, systems, and methodologies that set your business apart from competitors.
Market Demand Evaluation
Discover techniques to assess market appetite for your intellectual property before investing in development.
Discover Hidden IP Treasures
Most businesses are sitting on valuable intellectual property they don't even recognize. Learn to identify and categorize your licensable assets across seven key categories.
Discover Hidden IP Treasures
Develop Proprietary Language
Create distinctive terminology that makes your IP instantly recognizable and harder to copy.
Implement Three-Layer Protection
Build legal, operational, and market-based defenses to secure your intellectual assets.
Amplify Results
Enhance and document the outcomes your IP delivers to increase its perceived and actual value.
Package Your Knowledge for Transfer
Create Implementation Blueprint
Document step-by-step processes for implementing your IP
Develop Training Materials
Build comprehensive learning resources for licensees
Design Modular Components
Structure your IP in flexible, adaptable modules
Establish Support Systems
Create frameworks for ongoing licensee success
Package Your Knowledge for Transfer
Create Implementation Blueprint
Document step-by-step processes for implementing your IP
Develop Training Materials
Build comprehensive learning resources for licensees
Design Modular Components
Structure your IP in flexible, adaptable modules
Establish Support Systems
Create frameworks for ongoing licensee success
Maximize Your Licensing Revenue
4
Revenue Models
Core licensing structures to choose from
3
Pricing Tiers
Strategic levels to maximize market reach
7
Agreement Elements
Essential components of bulletproof contracts
Learn how to structure tiered licensing programs, implement psychological pricing strategies, and build recurring revenue into your model for maximum profitability.
Launch Your Licensing Empire
Take the first step toward transforming your business with our 30-Day Licensing Launch Plan. Register now to download a free chapter and begin your journey to passive income through strategic licensing.
I'm Mitch Russo
I built my first tech company from scratch at 28, wearing every hat and figuring it out as I went. By creating licensing and certification programs, I scaled to eight figures and sold the business. Later, I partnered with Tony Robbins, and we grew that company to nearly $30 million.
Now, with five business books under my belt, I’m focused on helping fellow business owners scale smarter, faster, and with less friction.
If you're building something great, let’s talk about what’s possible—together.
Package Your Knowledge for Transfer
Create Implementation Blueprint
Document step-by-step processes for implementing your IP
Develop Training Materials
Build comprehensive learning resources for licensees
Design Modular Components
Structure your IP in flexible, adaptable modules
Establish Support Systems
Create frameworks for ongoing licensee success